Win the Zero Moment of Truth

People have changed the way they used to shop or arrive at the final decision of purchasing a product. Earlier they used to search for opinion leaders or the circle of influence in order to decide whether to buy a particular item or not. Mostly their opinion leaders were their family members and friends. But now the consumers/customers have found a new world of influencers for them.  It doesn’t matter what they’re shopping about, the Internet has changed how they decide what to buy. Today everyone has become digital explorer, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as they move down the path to purchase. Google has defined this online decision-making moment the Zero Moment of Truth — or simply ZMOT.

Google partnered with Shopper Sciences to find out what’s shaping consumer decisions today and they found:

• 88% of U.S. consumers engage in the zero moment of truth prior to going in-store or online to purchase.
• The average shopper consults 10.4 sources prior to purchase, twice as many as just a year ago.
• Search is one of the most widely used and influential sources on the purchase journey.

The consumers of today are familiar with lots of aspects of the products/services before they plan to purchase it. They find incredible detail online, from every possible source, about the brands and products that matter to them. They browse, dig, explore, dream and master, and then they’re ready to buy with confidence.

Get in touch with the consumer at the Zero Moment of Truth so that they can put your product in their shopping list. Make sure that you/your product is just not present online but also viewable to the searchers.  Talk to your potential consumer before they choose your competitor product. Involve them with your product by answering their online queries, sharing your product information, reviews, etc to guide them in choosing your product.

Author

Dot19 provides the whole range of marketing solutions that can help one in reaching customers at Zero Moment of Truth. It starts from Search Engine Optimization to making an online reputation by social media marketing. Check out http://www.dot19.com/ to know more about Online Branding Solutions